LONDON
01:25:01
Sunday 1 August 2010
Brand Identity
Rapid 3D
Rapid 3D are a prototyping company who supply stunning pieces of work to a wide cross-section of organisations from Formula One teams to leading art and design consultancies.
Our task was to create a vibrant and dynamic brand identity that would help them stand out from the stereotypical identities of their nearest competitors.
The identity we created symbolises layers - exactly how their machines 'build' an item by 'slicing' a 3d computerised model of the design and then firing an ultra-violet laser at a vat of liquid resin. The resin solidifies on impact and then moves further away from the surface - effectively building the item from the base upwards.
The identity we created symbolises layers - exactly how their machines 'build' an item by 'slicing' a 3d computerised model of the design and then firing an ultra-violet laser at a vat of liquid resin. The resin solidifies on impact and then moves further away from the surface - effectively building the item from the base upwards.