STIX

Ministry of Sound




Internationally renowned clubbing, music, and lifestyle brand - Ministry of Sound - approached us with a brief to think creatively about their audio products. We were asked to produce some exciting new concepts to promote their STIX range of MP3 players.

Our team proposed the introduction of a stand alone audio sub-brand, a high-impact outdoor poster campaign, and a radical redesign of their product packaging to increase the desire for retailers to display the items on-shelf and in-pack.

Our overall concept was based upon the consumer enjoying the escape from the busy world around them and to 'beat life' with STIX.