CHANGE IS IN THE AIR - this was just one element of great brand strategy that we originated for new international cargo airline, FoS Logistics. They came to us with a brief to create a brand identity that would be positively accepted and recognised in their key Asian market.

Our team developed a striking calligraphic logotype with a warm red 'globe' to symbolise their worldwide reach as well as fitting perfectly onto their fleet of Boeing 747 and A300 aircraft tails.

Creating a brand from the ground up, we tackled any communication challenges the fledgling airline required - from the aircraft livery, uniforms, website, brochures, manuals, check-lists, technical sheets, loading sheets, reports, advertisements, exhibition stands, signage, all the way to tea cups and, of course, their corporate stationery in a variety of languages.