Working closely with Fitch over several months, we addressed the challenge of taking one of the UK’s best-known and most revered brands and injecting it with the vigour, boldness and passion the core brand values demand and today’s customers expect.

In writing the Dunlop Brand Authorship book we were responsible for giving the brand a non-visual voice, a distinctive tone and a uniquely British sense of humour.

www.dunloptyres.co.uk