CAMFLIGHT Brand Identity
CAMFLIGHT
CAMFLIGHT specialises in the delivery of advanced aviation and avionics training. Based at Cambridge Airport, they offer a wide range of aviation training courses and licence renewals for pilots of technically advanced aircraft.
Our brief was to reinvigorate their brand identity without the use of cliche visuals of aircraft or iconography that could date very quickly.
The use of 'Cambridge Blue' reflects the geographic location of the company, combined with a simple and sharp icon promoting "confidence through proficiency" as well as symbolising an aircraft taking off from a runway / in flight.
The scope of our engagement also extends to developing a new website as well as stationery and marketing collateral (not shown).
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