Brand Authorship Book

Goodyear Tyres




Goodyear's objective in putting together a worldwide brand book was to position the brand as having both a long and proud heritage - and a future based on innovation and technical breakthroughs.

We worked with Fitch to develop a tone of voice, research the product stories, identify key themes and write the copy. The result is a modern, fresh perspective on one of the most respected names in the global automotive industry.

www.goodyear.com